Recently, an article was published showing a personal trainer exposing the hidden truth behind a before photo and an after photo. It caught our attention for two reasons. First, we're proud of our Dynamic You Fitness Wall of Success - a wonderful example of the true hard work our clients put in and the results they see because of it.
And second, we know the marketing power of 'before' and 'after' photos with regards to weight loss efforts, products and promises.
One of our Dynamic You Fitness clients, Jimmy, wanted to put the theory to the test. So he volunteered to do a before photo and an after photo for us.
Jimmy takes his fitness routine, health and active lifestyle seriously. Almost every client has taken a class with him because he's practically tried them all and he often takes two classes a day. He never misses a class he's registered for and he rides his bike to the studio, rather than driving his car.
Jimmy has been a client of Dynamic You Fitness for approximately four months. While he didn't have a weight loss goal, per se, he had a goal of lowering his body fat percentage and improving his strength, endurance and definition.
So take a look at what Jimmy has accomplished since joining our studio...
There's no doubt Jimmy has accomplished a great deal in the last four months. But these photos are a mere 15 minutes apart.
With a change of clothes, flex of his muscles and a quick shave (oh and did you notice the change of glasses) there's an obvious change.
Simply altering his posture, demeanor and appearance - he could easily tell someone he had taken the first photos in May and the second in early September.
And no one would be the wiser.
While not as dramatic as some photos, it proves you can't always believe all the hype with before and after photos on the internet these days. What's important to remember is the effort required to truly change your body is day in and day out - both with your fitness and your nutrition.
Despite the photos being within a short period of time, we're still really proud of you Jimmy!
